About Us


We are a pair of busy professionals from Dubai with a passion for fitness and health. Over the years, as we prove more and more results in fitness, we found ourselves frustrated and perplexed by how difficult it was to find best in that could stand up to seriously intense workouts and also look good.

Every product on our shop has been engineered for active life fat to fit, skinny to muscle, and to fulfill our vision of what gym and home exercise should be.

Based in Dubai, we have enlisted loads of UAE clients results and everyday experience over 15 years to help us design our products. And we have loved every minute of it.